Public Relations
Often perceived as more credible than advertising and other forms
of promotion, public relations can be used to position a brand or
company as a source for news and information.
In Toone will utilize public relations activities to steer messaging
and represent your business through:
- Writing and distributing press releases to achieve news coverage
in publications, both consumer and trade, online and in broadcast
- Strategic event planning, management and promotion
- Developing good relationships with key editors and producers
and establishing your business as a news source
- Recommending and promoting appropriate community involvement,
positioning your business as a socially responsible, good corporate
citizen
- Recommending, planning and promoting educational seminars provided
by or in partnership your business
In Toone PR Successes
Cooley Group
For Cooley Group, In Toone coordinated editorial meetings at industry trade show events for the company's new products: www.weathertyte.com and www.illusionsroofing.com. Press releases, individualized pitches and bylined articles were also developed and distributed to trade publications, such as Florida Forum Magazine. In Toone also assisted with preparations for a company feature on World Business Review with Host Alexander Haig.
Providence River Animal Hospital
For Providence River Animal Hospital, In Toone successfully pitched a feature story to local NBC Channel 10 on a black cat saved by the hospital which resulted in finding the feline a new home.
News Channel 10 | Providence Business News
Heirloom Books
For Heirloom Books, In Toone successfully pitched and placed a bylined article on the company and its services in Family Business Magazine entitled, "Make Your History Come Alive."
Audubon Society of Rhode Island
For the Audubon Society of Rhode Island and its Environmental Education Center, In Toone successfully pitched and placed numerous local stories online, in print and in broadcast promoting the Center's signature events, including Earth Day 2005. Later that summer, we
successfully landed coverage of the Audubon Society's famous blue lobster on NBC's The
Today Show.
Plan USA
 For Plan USA, In Toone successfully pitched and placed stories promoting the organization's Global Youth Conference, including "Girl Around The World" in Seventeen Magazine.
Other success stories on behalf of Plan USA include In Toone's successful pitch and placement of the organization's crucial assistance to victims of the Tsunami victims in Sri Lanka.
Get In Toone today!
For an initial consultation or more information, please call 401-861-5052
or e-mail jtoone@intoone.com.
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