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FOR IMMEDIATE RELEASE

RI STARTING POINT LAUNCHES; A NEW RESOURCE FOR MARKETING DECISION-MAKERS

PROVIDENCE, RI (October 22, 2004) - RI Starting Point today announced the launch of its comprehensive creative resource guide, in print and online, of products and services for marketers.  The Guide will serve as the “marketing dictionary,” creating a community of artists and craftsmen based in Southern New England.

“Well-known as The Renaissance City, Providence represents the largest per capita artist population in the United States,” said Philip Ciaccio, founder and managing partner of RI Starting Point. “The RI Starting Point Guide captures this potential community in a single publication, bridging the gap to regional metro areas, including Boston, New York City and Hartford.”

RI Starting Point is owned and operated by managing partner Philip Ciaccio and Jennifer Toone, president of In Toone Communication.  According to Ciaccio and Toone,  RI Starting Point gives Rhode Island’s creative services sector the competitive advantage needed to succeed in today’s marketplace by allowing them to speak directly to their current and potential customers.  

“Obtaining information service provides on- and offline is clearly something business customers want,” said Toone.  “RI Starting Point will reach the ready-to-buy business customer who is actively looking for information, and our affordable advertising rates will make it possible for all businesses, large and small, to compete on a level playing field.”  

The Guide will be published and distributed by March 1, 2005.  Advertising categories include:

·         Advertising and Design

·         Graphic Designers and Illustrators

·         Web Interactive

·         Photography

·         Printing and Press Services  

·         Marketing and Brand Strategy

·         Public Relations and Crisis Communications

·         Media Planning and Placement

·         Film and Video

·         Post-production Services

·         Audio Recording

·         Make-up, Hair and Personal Services

·         Talent and Models

·         Training and Vocational Programs

·         Fine Art and Commissionable Artists

RI Starting Point Community Outreach and Arts Education programs encourage involvement of pre-school children through teens and adults, enriching lives and nurturing community awareness of a variety of creative arts. RI Starting Point is committed to the guiding principle that creativity, by celebrating the human experience and cultivating the spirit, are an integral part of personal, family and community development.  The company has selected to support two charitable organizations:  AS220 and The Broad Street Studio, and The Gail Badessa Fund for Educational and Cultural Experiences.

RI Starting Point is the premiere resource for all of the state’s creative talent and related services.  For advertising information, visit www.ristartingpoint.com. 

Editorial Contact:
Jennifer Toone, In Toone Communication
401-861-5052
jtoone@intoone.com


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