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NewsFOR IMMEDIATE RELEASE Cooley Group enlists In Toone for new product roll-outs PAWTUCKET, RI (December 16, 2004) – In Toone Communication, an independently-owned marketing firm based in Providence, RI, today announced that the Cooley Group, an internationally recognized manufacturer of roofing, sign and awning products, billboards, and engineered membranes, has enlisted In Toone to support the roll-out of two new highly advanced products: a printed single-ply roofing membrane and a waterproof canvas-look awning material. “In Toone has inspired us to approach the marketing of our products in a new way,” said Steven A. Fink, director of corporate strategic development for the Cooley Group. “We’re confident that the innovation behind these new products, coupled with In Toone’s communications strategy, will ensure our success in the marketplace.” “I could not be more pleased that Cooley has chosen to work with us,” said Jennifer Toone, president of In Toone Communication. “The company’s rich history and consistent innovation provide the foundation upon which great stories are made.” About Cooley Group For nearly a century, the Cooley Group has been at the forefront of polymer technology and coatings on flexible, reinforced substrates. Cooley Group has its roots in Cooley Finishing Company, founded in 1926 to finish cotton cloth into awning fabric. Today, Cooley employs the latest in chemical engineering technology to produce an array of state-of-the-art materials. The five divisions of the Cooley Group are Cooley Building Products, Cooley Engineered Membranes, Cooley Specialty Products, Cooley Sign & Awning Products, and Cooley Digital Products.For more information, visit www.cooleygroup.com. # # # Editorial Contact: Get In Toone today! |