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FOR IMMEDIATE RELEASE

Rhode Island Jewelry Manufacturer Enlists In Toone to Support New Product Venture

CRANSTON, RI (May 18, 2004) ­ WeddingVowRings.com, a wholly owned subsidiary of Blue Coast Inc., today announced the company has hired In Toone Communication for public relations support of a new product roll-out. The company, based in Cranston, RI, is a direct-to-consumer business. Primary sales and distribution are conducted online at www.weddingvowrings.com.

"In an increasingly customized and specialized bridal and wedding environment, Wedding Vow Rings is a unique product using "not-so-new" technology to deliver a personalized experience for all types of wedding couples," said Jerry Biern, owner and concept designer of Wedding Vow Rings. "I chose to work with In Toone Communication based on demonstrated value and expertise in public relations."

Wedding Vow Rings uses laser engraving making it possible to include entire inscriptions that are legible and can now contain up to 225 characters. Whole passages, even entire wedding vows, can be engraved onto the inside of the wedding rings. Currently, bridal couples are engraving civil vows, religious vows, love poetry, even Shakespearean sonnets.

The independently-owned firm, In Toone Communication (www.intoone.com), was founded by Jennifer Toone, New England-based agency veteran. In Toone Communication, headquartered in Providence, R.I., provides public relations, branding, advertising, web design, and media services.

For more information about Wedding Vow Rings, contact Jerry Biern at 866-859-5943 or visit www.weddingvowrings.com.

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Editorial Contact:
Jennifer Toone, In Toone Communication
401-861-5052
jtoone@intoone.com


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