News

FOR IMMEDIATE RELEASE

Plan USA Enlists In Toone For Public Relations Projects

In Toone Communication Provides Strategic Marketing Support

WARWICK, RI (May 11, 2004) ­ Plan USA, part of a global alliance that impacts the lives of 10 million children in 45 countries, has enlisted In Toone Communication to support key public relations functions.

"Projects underway with In Toone include the promotion of Plan USA's involvement with Rock in Rio, the world's largest benefit rock concert to be held this year in Lisbon, Portugal," said Carol Donnelly, director of communications for Plan USA. "We have worked closely with Jennifer Toone in the past, and we are confident she will achieve success with the projects at hand."

Plan strives to achieve lasting improvements in the quality of life of deprived children in developing countries through a process that unites people across cultures and adds meaning and value to their lives by:

• enabling deprived children, their families, and their communities to meet their basic needs and to increase their ability to participate in and benefit from their societies;
• fostering relationships to increase understanding and unity among people of different cultures and countries;
• promoting the rights and interests of the world's children.

The independently-owned firm, In Toone Communication (www.intoone.com), was founded by Jennifer Toone, New England advertising agency veteran and president of the Rhode Island of the American Marketing Association. In Toone Communication, based in Providence, R.I., provides public relations, branding, advertising, web design, and media services.

Coverage of Rock in Rio from Billboard magazine, June 19, 2004:

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Editorial Contact:
Jennifer Toone, In Toone Communication
401-861-5052
jtoone@intoone.com

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For an initial consultation or more information, please call 401-861-5052 or e-mail jtoone@intoone.com.